360 Design 108 期：恰到好处的设计

Design360° no.108

恰到好處的設計
Just Right Design


「設計中的『剛好』是指，不要過度設計。適當收斂設計，就會留下讓人進入的餘地。」——佐藤卓
“‘Just enough’ means not to over-design. By appropriately restraining the design, there will be space for people to engage with it. ”— Taku Satoh


作為日本知名設計師，佐藤卓從上世紀開始便為日本諸多知名品牌作設計。他認為適度設計就是在洞察客戶對真實需求後，基於不同的設計方向，尋找到最合適的「平衡點」。與此同時，注重道德與長期主義的企業將影響設計進入日常生活後的結果，向好的影響將產生於產品的本身實力。
在21_21 DESIGN SIGHT中，佐藤卓借助生活化的展覽，令設計走近大眾，大眾意識到了設計的價值，並開始思考「什麼是設計」。如何發現顛覆固有設計的必然性，並把握設計的「平衡點」，或許將依賴於設計師對生活「體貼入微」的觀察與對「設計技能」的使用。

As a renowned Japanese designer, Taku Satoh has been creating designs for many major Japanese brands since the last century. He believes that good design involves finding the optimal “balance point” by understanding the true needs of customers and considering various design approaches. Meanwhile, companies that prioritize ethics and long-term thinking can significantly impact how design integrates into everyday life, with the positive outcomes often stemming from the inherent strength of the products themselves.
At 21_21 DESIGN SIGHT, Taku Satoh employed a relatable and life-oriented exhibition to bridge the gap between design and the general public. Through this approach, the public not only recognized the value of design but also started to ponder the question, “What is design?” Discovering the need to challenge conventional design and achieving the right “balance point” may rely on a designer’s keen and empathetic observations of everyday life, as well as their skillful application of design techniques.